It gets more common these days for men to give themselves the time and space at the barbershops. During the weekend, the lunch break or why not while you’re having a night out with your friends? Benjamin M Laws is the owner of the popular barbershop in the heart of the restaurant Morfar Ginko, but also in the heart of Stockholm - MacLaren Barbers.
By Cimon Nicolas | Interview |2015-08-17
By Cimon Nicolas | Interview | 2015-08-17
For Benjamin M. Laws the dream of his own barbershop was something he discovered early in his life. He grew up in USA in the same hairdressing salon his mother still has today. The tools, atmosphere and interest for other people have always surround him. In 2011 he decided to start his own business after a career in the fashion industry. We visited him to hear everything about the latest trends and tips.
– We are trying to be as unpretentious as possible here. I want it to be a place that you go to when you want to be yourself for a while. You either just enjoy the silence or speak your mind whatever that is on it. Being a barber is close to being a psychologist. The difference is that you look good when you leave my chair. What do we as customers do best by ourself, hair or beard? – You definitely spend more time on your hair when it comes to styling it compared to the beard. That, the other hand doesn’t mean that is always looks better…
Benjamin explains how we spend to much time on styling without really knowing what we’re doing, and that we often do more damage than good. – I always try to explain to my clients that it doesn’t matter how you do it, it's more about how you’re using your tools and products. Im here to fix the heavy work for you and after that it shouldn’t take more than a couple of minutes for you to style at home. And yes, we have all been there sometime when we just loose control over the hair and styling. – I see people way to often in the city walking around with way to much products in the bang, that it looks more like a bird just shit on it.
1. Don’t wash your hair more than twice a week. Just wash your hair thoroughly with water when you take your everyday shower. And when you use schampoo make sure its well PH-balanced. 2. Wash your face with water day and night and try to always keep it moisturized with gentle products. 3. Never shave in the opposite direction from where your beard is growing. Yes, you could get a nice finish but the price for that after a day or two is not worth it. 4. A total of 2 minutes! One minute for products and one for styling. Try to keep that as your number one rule for knowing that you’re doing it right. 5. Make sure to pay your barber a visit every 4th-5th week to keep the style you want. 6. Go outside the box, but when you do find the hairstyle that looks perfect on you - keep it! When you've done your homework and want to impress a barber with something extra, there's one more thing that will put a smile on his face. – Barbers always enjoy to be able to try a really nice fade on a client. It's not something for everyone but if it is it's a great challenge for me as a barber and you will look sharper than ever with one.
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