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About Frontmen

We believe that nothing is impossible.

We believe that there are no limits to what we can achieve.

The boundaries that stop others from reaching their dreams are just made up in their minds. Nothing will stop us from reaching ours.

We believe in the power of positive energy and momentum. We are constantly moving forward. Always on our way up. We see possibilities where others see problems. We believe that we are destined to accomplish great things. For ourselves, and for others.

We are Frontmen. Join us. 


Frontmen started 2008 in the table tennis room in the basement of Oscar Arrsjö:s birth home, a villa in Saltsjö-Boo outside of Stockholm Sweden. Oscar was working as Editor in Chief for Sweden’s first fashion magazine for men and was fascinated by the way the right clothes and a nice style can enhance mens self confidence and make them grow. He had a vision to create the fashion magazine of the future, a site where men both could get inspiration and instantly be able to buy the things they liked, regardless of residency. A site where he could curate and guide to best selection of clothes for men, minimalistic Scandinavian style far away from big logos and baggy fits, and make shopping for men fun and something that gives you advantages in life.

The table tennis table was folded and had to make room for Ikea shelves. Christer Arrsjö, Oscars father, acted as photographer and Oscar as model. A colleague from the publishing house, Mathias Hulvén, created the design and code.

Initially the name was Fashionisland.se but Augusti 2015 it was trasformed into Frontmen.com. A name that better brings out the masculine angle and passion that the concept during the years been loved for. Today we are sex employees with the storage and office in Solna, Sweden, and we deliver inspiration and stylish fashion all over the world. We dare to say that our customer care is the best in the world, including personal shopper online, fast world wide deliveries and easy to exchange and return. The site sells over 60 of the world’s leading clothing brands and new arrivals are added weekly from brands such as Tiger of Sweden, Filippa K, J. Lindeberg, Adidas Originals, Persol, Hugo Boss, Loake1880 and Stutterheim.

We believe in the power within everyman to achieve great things, and we live for helping you with an attractive look reach your success.