The story of Eton began in 1928 in the Swedish village of Gånghester, when David and Annie Pettersson created Syfabriken Special (The Sewing Factory Special) specializing in men's shirts. 20 years later, their sons traveled the world in pursuit of the best shirt fabrics and visited the small town of Eton, England. The name made a big impression on the young men, who upon returning launched "The Eton Shirt". It got so popular the entire company took the name Eton.
With great knowledge and by using the best fabrics, Eton has become a world-famous quality brand presented in the best stores around the globe. Today, we think they're well-worthy of Frontmen. Read more about Eton in our interview serie Meet the brand
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