Whyred challenges conventions and is a clothing brand with a thirst for contrasts. Their signuature parka over a tailored suit is a good example. Smart with a pinch of rebellion. Whyred consider themself to be Art, Music & Tailoring, and since the start in 1999 the have worked with artists such as Oasis, The Hives, Teddybears and many more. Whyred got it's name from when the Swedish artist Sven X:et Erixson, the grandfather of Whyreds founder and Creative Director Roland Hjort, were to pick his favourite colour in a radio interview. The answer was red. And the reply from the interviewer was "Why red".
Swedish clothing brand from 1999 Famous for their parkas Smart with a punk twist
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