New Balance were founded in 1906 and is today one of the largest sports shoe company in the world. They are specialized in running shoes but thanks to the sneaker revolution that made the sneaker a everyday shoe New Balance shoes is now a regular sight on the streets. Thanks to the running technology in the shoes they are extremely comfortable for your everyday wear.
The founder William J. Riley came up with the name "New Balance" by observing chickens in his yard and demonstrated the way his arch supports worked by keeping a chicken foot on his office desk. He explained to customers that the chicken's three-clawed foot resulted in perfect balance.
We love to match New Balance with a pair of dressed trousers.
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